Everyone knows IKEA as the go-to store for trendy home furnishings, but few know how and why the furniture store got its unique name. The IKEA catalogue. IKEA (pronounced correctly as ee-kay-uh) has a current slogan of; The Wonderful Everyday Obscure and indirect slogans are designed to make people think about the brand while subliminally planting an idea in an audiences head. Though once-upon-a-time black and white, and for a short time red and white, the familiar blue workmark inside a yellow oval has been IKEA’s trademark since 1983. The logo of everyone’s favorite Swedish flat-packed furniture retailer has changed very little since 1967. The new logo drew outrage from the fanboy crowd on the Internet, but was a bold move for the brand in moving towards a new direction. The boldness of the lettering (a Futura typeface) and the contrasting colors make the emblem really leap out. The logo itself features the letter “D” being peeled back like a page to reveal the letter “C” as a nod to the comics that started it all. IKEA is a multinational group, that designs and sells ready-to-assemble furniture, however, their identity needs to synchronise with todays people in order to sustain their popularity. Because Älmhult, the town where IKEA was founded, is in a rather remote area of Sweden, it was difficult to reach potential customers in the bigger cities. Article by Rachel McNamara Use this IKEA brand color scheme for digital or print projects that need to use specific color values to match their company color palette. The colors for IKEA found in the logo are light blue and yellow. The subtle roll-out of the logo is a shrewd move, meaning IKEA can fully enter the digital and mobile age with their iconography in a way that doesn't affect brand recognition. In a real life scenario, studied client input and an authentic brief is essential. Much like the Coca-Cola brand, in any color, version and size, the current Ikea logo, including the oval and typeface are recognizable and identify the connection we have to the brand. IKEA PANTONE, HTML Hex, RGB and CMYK Color Codes. But Scottish design firm Freytag Anderson thought it was time for a rebrand. Due to this, the IKEA catalogue was born in 1951, and Ingvar had already decided IKEA should sell good furniture at low prices: “ Ikea Kitchenware Symbols I've been looking everywhere for these online and couldn't find them, so this time when we went to Ikea I just took a picture and here they are. Ikea is thinking beyond the big blue box, and continues its push into digital sales–which makes the subtly tweaked logo a smart move. Design Elements of IKEA Logo - Font & Color : The colors are blue (Pantone 293) and yellow (Pantone 109) which is the colors of the Swedish national flag. 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