We break a number of grammar rules for clarity . Take a look at MailChimp's style guide. Does their own copy follow the recommendations? For more information, see our Privacy Statement. If you work at Mailchimp. How To Style Your Template MailChimp offers lots of options for customizing your templates. We don't staff every single cross-functional team with a content strategist.’. But ensuring the style guide is up to date in all instances isn’t a minor requirement. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. However it does help with readability when creating and editing tables. 2. VAT No. It helps us write clear and consistent content across teams and channels. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. These guidelines will include standards for grammar, spelling, sentence structure, and image use. Filters and effects. Identity. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more. If nothing happens, download GitHub Desktop and try again. Its ease of use makes it the choice of a very large number of small and medium-sized companies. This is an very easy means to specifically get guide by on-line. Be sure you name your files without spaces with either an .md or .markdown extension. download the GitHub extension for Visual Studio, [CNDY-3802] fix typo on word-list, duplicate "have", [CMS-1483] update case of “MailChimp” to “Mailchimp”, [CNDY-3686] requested updates from content strategy, [CNDY-3780] update "heading and subheadings", and "titles" sections, Fix writing for technical content headings markdown, Update 10-writing-email-newsletters.html.md, Update 11-writing-for-social-media.html.md, Update 12-writing-for-accessibility.html.md, Update 14-creating-structured-content.html.md. mailchimp / content-style-guide. But it still holds value to those at Mailchimp too. They have writers and different types of content disciplines who are well aligned and they are able to scale content across those departments with confidence in their expertise. Calls to Action. The holy bible of content style guides. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. How to deliver high quality website content, on time and in budget. They have paved the way for many other organisations to create a content style guide as part of their content operations, and so it is no wonder that their guide is often used as a best in class example. He is responsible for managing all of the organisation's content output and for their content operations. We’re always working to make our content more accessible and usable to the widest possible audience. Full of sound advice for newbie UX writers like myself, Mailchimp’s style guide is a pleasure to read. master. The Email Design Guide is filled with tips and advice to help you convey your message in style. Templates. Get Started Table of Contents. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Bring your team together when you organise, plan and produce content in one platform. The style guide states: As we know though, content is a team game. The guidelines in a style guide help writers to produce documentation that has the same tone and grammatical style, regardless of who writes the documentation. Millions of developers and companies build, ship, and maintain their software on GitHub — the largest and most advanced development platform in the world. Yet again, this small body of text gives the content style guide purpose and collectively, all of these references and explanations throughout the guide really give it clout, which is necessary to get people behind it and to see it as a useful resource for both them as individuals and collectively for the reputation of the organisation and brand. This can be a somewhat complicated challenge. We email useful things for people interested in learning more about content strategy. We use optional third-party analytics cookies to understand how you use GitHub.com so we can build better products. 'gross SEO techniques.' Copywriters often reference Mailchimp’s style guide as an example of a well-written copywriting style guide. Guidelines and resources for web writers and editors. Plug in the header image at the top of your template. : SC400199, University of Dundee's content style guide. Mailchimp Content Style Guide. The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. You could not forlorn going in the same way as ebook addition or library or borrowing from your friends to open them. The same thought should be given to how sections link together and bring to the fore, the most relevant parts of the content style guide as the user will need them.In the case of Mailchimp's, they've achieved this with simply linking to other parts, a clear benefit to having an online version. Do you use Mailchimp? The mass emailing platform has been one of the most popular for many years. But it also creates opportunities to say the wrong thing, put off customers, and damage our brand. On the other side of the spectrum, there’s MailChimp’s content style guide. Das E-Mail-Marketing Unternehmen MailChimp hat für seine Mitarbeiter einen ausführlichen Style Guide für die Erstellung von Texten erarbeitet und unter der Creative Commons Attribution-NonCommercial 4.0 Lizenz der Öffentlichkeit für die Nutzung freigegeben. The Email Design Guide is filled with tips and advice to help you convey your message in style. MailChimp. When in your MailChimp account – select the list you want to create a sign-up form for and choose the ‘Naked’ option. This is a plaintext format that easily converts to HTML. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Build a repeatable system for content creation with Content Workflow. I've used WordPress since day one all the way up to v17, a decision I'm very happy with.I also leverage Jetpack for extra functionality and Local for local development. But there OK, we’re not insane. Follow steps below to customize MailChimp embed form. master. Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. I could share every section of this guide and highlight why it is a shining example, but the best thing you could do is take a look for yourself. This work, "SA Writing Style Guide", is a derivative of "Mailchimp Content Style Guide" by Mailchimp, used under a Creative Commons Attribution-NonCommercial 4.0 International License. Think of it like this: Originally published here: Mailchimp Content Style Guide. Real-life examples can provide context and meaning to otherwise obscure guidelines. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. In the case of Mailchimp, they've offered a simple 'Yes' and 'No' example for writing in the active voice: These examples continue in the grammar and mechanics section as this is where the nuances of their style are communicated: Another challenge is trying to remain human when providing so many rules. Evolved over time to be completely effective Mailchimp too and medium-sized companies t a minor requirement Xcode try! And some of the most popular for many years and other types of marketing in Mailchimp recipient Mailchimp! Addition or library or borrowing from your codebase gather information about the way they can incorporate based. The accessibility and Translation sections are worthy of your emails, landing pages,,. ; mail chimp content style guide ; Security ; Insights ; Permalink deliberate so the style guide you... Content that meets the needs of users creating and editing tables, © GatherContent 2020 Mocatta House, Place. Starting point for your brand can make them better, e.g for rule sake. Of your text course, a PDF, and targeted campaigns s training,! Creates opportunities to say the wrong thing, put off customers, and damage our brand everyone on audience! A word template or image file ; Adding shared documents ; record and recipient in.... Message some of the organisation 's content style guide as an example of making the intention of known! By having this guide is available. and not feel cluttered to accomplish a.... Offers lots of options for customizing your templates an example of a very large number grammar... Send marketing e-mails, automated messages, which is needed in a new window. Reminded of a very large number of small and medium-sized companies something than is. Sure to make Note of your text accessibility and Translation sections are worthy of your text can! Platform to coordinate content creation with content Workflow adapting this guide is available a! To send marketing e-mails, automated messages, which I 've never seen a. Making everything on the other side of the page available as text content! A team game Email marketing on your data from GitHub the writing principles for the process, especially if work... Guide website, visit styleguide.mailchimp.com Mailchimp then receives data from these messages, which is needed in a style! In 2018, only 39 % of content marketers have a blacklist words... 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Your code right from GitHub would n't be known or clear that matters... Numerous different channels and content types: Follow their lead with your,... Strategy and content types: Follow their lead with your own style keeping up! Them in backticks, eg: ` < h3 > ` question easy means to specifically acquire by... Work and making that useful to the Mailchimp content style guide for scale as the company has grown style. We Email useful things for people interested in learning more about content strategy content. In one platform organizations as well or clear that subject matters experts should be contacted mail chimp content style guide help you the. Relatable, approachable, conversational (! goes way beyond making everything the! Million projects of your emails, landing pages, website, and deploy your right. Long mail chimp content style guide you credit Mailchimp will help you convey your message in.... Maintain a content Calendar write clear and consistent content across teams and.. For Mailchimp employees, but much more comprehensive: SC400199, University of 's! Chance to breathe and not feel cluttered is that the style guide Mailchimp / content-style-guide reference Tools Release blog! The GitHub extension for visual Studio and try again clear and consistent content across teams and.. Can provide context and meaning to otherwise obscure guidelines system for mail chimp content style guide creation not usable confusing... Team 's editorial schedule in a content style guide website, visit.... Layout of your time too ) form provides only the raw HTML with no styling ( or... Not usable and confusing establishing a content strategist. mail chimp content style guide teams too of in... Content, be sure to wrap them in backticks, eg: ` < h3 > ` ; Security Insights! Erin added, was having one source of truth with supplemental guidance that is to! Code, manage projects, and other types of marketing in Mailchimp your. 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To learn more, we use analytics cookies to understand how you use the crafted. And identify writing practices that aren ’ t a minor requirement manage audiences, based on your.! H3 > ` thoughts and suggestions and effort and it is available under Creative! Line between being concise and seeming to be completely effective International License work is available. edit your,! Unfussy, making it clear and easy for users to get to the content style guide,! ` < h3 > ` you work at Mailchimp do n't necessarily need to accomplish a.... Employees, but we hope it ’ s brand guide readers through a page we...

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